It’s not rocket science. It’s Botanical Science.
Botanical Science is a private label manufacturer of beauty products uniquely branded to fuel their clients’ growth.
Botanical Science serves a broad range of customers, from mom and pop spas to multi-location corporations, helping them build their own brand identity and skin care lines. In turn, Botanical Science customers increase loyalty, diversify recurring revenue streams and maximize profits.
COMPANY
Botanical Science
LOCATION
Carrolton, Texas
INDUSTRY:
Private label cosmeceutical manufacturer
Systems Replaced
Microsoft Dynamics
CRM
Joomla
SOLUTION:
NetSuite
The Challenge
Technology That Hindered The Company’s Vision
With diverse products and clients, Botanical Science had a business poised for growth, but technological barriers that needed to be removed. They had disparate systems for accounting, customer relationship management and their web site. Of course, email and spreadsheets were also used to fill the gaps.
Microsoft Dynamics met their minimum requirements for accounting. Unfortunately, Microsoft Dynamics was not intuitive, proved to be inflexible, and posed annoying infrastructure challenges. For years, they had tried different disconnected CRM tools by each created new silos of customer information, lacked user adoption and failed to bring their customer centric vision into focus. Additionally, over the years, Botanical Science developed and sunset several websites. Each site was disconnected from their other business systems and proved to be, at best, an online marketing data sheet.
These system challenges led to costlier, time consuming and labor-intensive processes for operations. The disjointed solution set also had an impact on sales, customer service and marketing. And of course, the technology resulted in less timely meaningful reporting.
In order to continue helping their customers grow and build brands, Botanical Science needed to leverage better technology for growth. They also needed to map technology to their vision.
Solution
NetSuite from Inscio
Botanical Science had a vision to interact with their customers in a deeper and more meaningful way. They wanted to grow their revenues and client base through stratification, engaging some customers in a high touch model while allowing others to engage online. Valuable byproducts of this strategy included reduced cost and increased profitability.
To help them realize their vision, Botanical Science engaged Inscio.
Inscio worked to understand Botanical Science’s desired customer engagement model, product requirements and business process flows. Working with Botanical Science to implement NetSuite, Inscio was able to deliver a unified cloud platform for accounting, operations, sales and ecommerce, mapped to the Botanical Science strategy.
As a result, Botanical Science is able engage with clients online with complete visibility in real-time. Sales and customer service representatives can drive brand loyalty and profitability, interacting with customers having the confidence that comes with complete context of the customer experience from marketing to sales to support. Further, Botanical Science has clear real-time views of inventory, purchasing, cash flow and all of the key performance metrics needed to effectively manage their thriving business.
Key Benefits
Botanical Science Receives Success
- Real-time transparency into company performance across all business functions — from summary level to transaction level
- Streamlined lead-to-cash processes
- Elevated productivity across the organization with a 360-degree view of customers
- Ecommerce directly tied to operational business systems with a single cloud-based platform
Optimize receivables and accelerate cash flows with total control
